Every room escape company knows that great products equal great games. They design, build, test, iterate, and maintain their rooms, because that’s where the money comes from. Right?
It’s true: room escape companies live and die based on the quality of their games. However, far too many companies forget that in order to play that brilliant game, players first need to find the company, purchase a ticket, and then get to the facility.
To make sure you don’t cause friction in these pre-game and pre-purchase steps, focus on creating an easy, positive experience for the customer long before they step through your door.
Remember that the customer experience begins as soon as their interest is sparked. A poor booking experience or a weak website can either sour a player’s experience before the game begins or dissuade a player from even booking in the first place.
Sound all too familiar? Here’s a few easy tips to make sure your players are already loving your business before you say ‘Go.’