I’m Co-Kickstarting a Magical ARG Puzzle Hunt

The American Society for the Protection of Magical Creatures needs your help! They have begun digitizing their archives and there are puzzles that must be solved and mysteries that must be unraveled.

The magical moth logo for The American Society for the Protection of Magical Creatures.

This piece isn’t about the game. You can learn all about it over on the already-funded Kickstarter page. What I want to talk about is the intent behind this project.

Protecting Magical Creatures

A few weeks ago, I was talking with Kellian Adams Pletcher, the creator of Club Drosselmeyer. When we were speaking, artists of all stripes were losing their jobs, the victims of being “non-essential.” She mentioned her idea for using the magical world that she had created for her project Save The Munbax as the backdrop for an online puzzle ARG. The dream was to raise enough money that she could hire more artists to help turn their talents into some much-needed money.

I loved the idea.

And I loved the metaphor. In the game, you’re saving magical creatures. By employing artists in need of paid work, this project would save magical creatures.

So here I am, inviting you to help save magical creatures.

What’s In It For You?

There’s a pretty good chance that you’ve got more time on your hands right now than normal… and there’s only so much Netflix you can watch.

So, here’s an opportunity to fund an entertaining, purely digital, narrative puzzle experience. In doing so, you get to fund creators who could use the money at a time when every project that’s offered is “for exposure.”

Who’s Making This Madness?

The core team behind this is Kellian Adams Pletcher, Sharang Biswas, Annie Cheng, Emily Andrea Robertson, Matthew Stein, and myself. It’s a fantastic group of people who have been delightfully easy to work with. I feel really good about what this crew is cooking up.

We’ve already blown away our initial $2,500 goal in less than 24 hours… so that’s pretty exciting! This thing is happening.

As we raise more funds, we’ll add stretch goals. We plan to bring on more artists and refine the experience through their skills and craft. The more people who join in the mission to save magical creatures, the more magical creatures we can save.

My role is doing what I actually do in my regular career: designing websites and managing digital products. I’m there to make everyone else’s work shine… and I really believe that it will.

Please join in supporting The American Society for the Protection of Magical Creatures by backing this project on Kickstarter today.

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