Online Course: How to Plan a Reopening Campaign [Product Review]

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This a marketing course, created to help escape room owners start up again after a lockdown. It could be a good fit to newer owners, those lacking marketing skills, or anyone needing a bit of motivation to dive back in to marketing.

The course is not really specific to reopening after a lockdown. It provides general marketing advice. It is well thought out, but offers mostly common sense ideas rather than some kind of secret. It is probably possible to get this type of information for free from other escape room owner support groups and connections.

It is organized and presented well, with a system of setting goals and tracking progress with the provided tools. It suggests data driven techniques to send semi-personalized messages to reengage existing customers and alert them of your reopening.

I like that the instructor, Zoli, reminds owners that they are in the “memories business.”

Photo of the course creator Zoli, text reads, "How to plan a reopening campaign. Free 4 part 'how to' Series."

Structure

This online course consists of 5 videos, each 10-15 minutes in length.

4 of the videos are available for free.

The pro version (£97) includes more resources, and versions of the videos with more detail and more examples. The resources include planning spreadsheets already populated with formulas and headers, and templates for various types of customer communications such as email alerts, newsletters, and social media posts.

Slide: "What's in the package? 1+ hour video guides, 1 on 1 consultation (limited time offer), pre-written content, all in one planner."

Audience

This course may be useful for escape room owners who are seeking help improving their marketing and have time on their hands at the present.

If you already have a marketing team or person, this is exactly the type of thing they should already be doing for you.

If you are in need of help, however, this plan could be useful to kickstart a reopening marketing plan. It is a fully workable plan you can use if you can’t or don’t want to think of a plan yourself. For some, it may be more motivation than anything else

For £97 (about $135) it is probably worthwhile if you are having trouble getting into the marketing spirit again after a lockdown.

There are lots of tips and ideas and Zoli mentions several times that he is available for questions and personalized assistance.

Use the discount code REA20 for 20% off your order until May 20, 2021.

Disclosure: Zoli gave REA access to the Pro tier for review.

This course is created by the founder of clueQuest in London, England.

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