The talk first aired at RECON Remote 23 on Sunday, August 20, 2023.
Brittney Coleman & Anna Lysova teamed up to speak about ways to tackle one of the most difficult aspects of running an escape room business. Their talk makes social media marketing feel less daunting with several bite-sized, actionable suggestions, and examples.

The Social Media Marketing Puzzle
This video is now available on the Room Escape Artist YouTube channel!


Speakers: Brittney Coleman & Anna Lysova
Company: Hour To Exit Escape Games (Brittney), Scarlet Envelope (Anna)
Join Brittney and Anna as they discuss content creation, promotion, trends, reels, and algorithms. Say goodbye to feeling lost in the sea of social media and hello to regular engagement and a growing audience on Instagram, Facebook, and TikTok. Take away practical actionable tips for promoting escape room and tabletop puzzle businesses.
Why This Topic?
Marketing and social media are stress points for most escape room owners. Consistency and regularity with social media posting is difficult. Everyone wants to be better at it.
Brittney and Anna offered help remove the mystery around how to do this well. They establish an actionable plan to improve and escape room’s social media engagement and marketing reach.
This talk proved to be one of the most popular and inspirational offerings at RECON Remote 23.
Highlights From The Live Discord Chat
The live chat for this talk was filled with opinions. One hot topic was showing photos from inside your rooms or allowing customers to film inside it.
Many of the key points from the talk really hit home with the chat audience. Almost everyone agreed that just posting post game photos is not a solid social media strategy.
The idea of creating social media content showing behind-the-scenes footage or something that creates a bit of mystery made sense to most commenters.
Participants were surprised at the amount of ideas being shared and they struggled to write down notes quickly enough. This YouTube video release is your chance to see this talk again and make sure you catch all of the amazing information it contains.
RECON Los Angeles 24
Join us in person for RECON’s next curated lineup of talks. We’ll be in Los Angeles, California, August 18th & 19th, 2024.
Tickets are on sale now!