Winter in New York City means a lot of things for different people, but for me it’s the season of Toy Fair! The North American International Toy Fair (Toy Fair, for short) is The Toy Association’s annual trade show. For one long weekend each year, it takes over Manhattan’s Javits Center in a sprawling, multi-floor expanse of booths.

man with short hair and REA shirt in foreground standing in front of a large entrance to a convention hall. the banner reads Toy Fair!

Toy Fair is an exclusive show, in that you need to be in the industry (or press) to get a ticket. But every area of the industry is represented: manufacturing, design, insurance, shipping, and more. The most attractive booths to someone like me, of course, were those showing off the coolest and newest games. A few interesting games caught my eye while I was wandering dozens of aisles of displays.

Jumbo Games

Jumbo Games is a large international toy and game brand with many, many products on the market. At previous Toy Fairs, we had seen their line of Wasgij jigsaw puzzles. These puzzles don’t 100% match what is pictured on the box, but instead reveal a different perspective of the box image or a moment before or after the box image takes place. The most interesting new product they had on display was Pieces of Evidence, a jigsaw-based detective game. The first box in this line, “The Last Voyage!”, will contain three jigsaw puzzles that each offer clues to help resolve the final mystery. We’re looking forward to seeing it in stores in late 2026.

close up of the box of a puzzle game called The Last Voyage!

Fizz Creations

Fizz Creations is a toy company that has recently dipped into the at-home puzzle game experience. Their display had a few notable games on their puzzle shelf, each with an interesting form factor. There was a pop-up book, a manga box set, and miniature cardboard briefcases with puzzles inside. The pop-up book, Cryptic Circus, was a murder mystery. While the format definitely seemed geared for children, the content was not. Wheels of Time promised five different games set in different eras. This seemed to be a theme of Fizz’s puzzle offerings: many of their games said that they had multiple ways to play or different paths to take.

close up of two boxed games, one a horror circus pop-up book, the other called Wheels of Time

Professor Puzzle

We reviewed a few games from Professor Puzzle’s Quick-Fire Escape Rooms a few years ago. Since then, Professor Puzzle has released new games in the same line as well as a new murder mystery line. Escape Through Time will be their newest entry in the escape room line when it releases, and Death in the Alps is the title for the upcoming murder mystery game. Both games are slated to release in Q2 2026.

University Games

University Games has been a long-time presence in the desktop puzzle space. Their BePuzzled series produces Hanayama puzzles and 3d crystal puzzles, but also mystery jigsaw puzzles and boxed murder mystery party games. Their Murder Mystery Party boxed games come with roles for six participants, as well as a suggested food and drink menu. The newest item in this line is Mistletoe & Malice, which tasks your dinner guests to solve the Christmas time murder of the Noël, Queen of Puddings.

close up shot of a series of boxed murder mystery games, focused on one called Mistletoe and Malice

Quick Thoughts

  • Thames & Kosmos’ 2026 Exit: The Game Advent Calendar will be called The Magic of Christmas. Look for it in late 2026. We have loved the Advent calendars in past years. (See our reviews from 2025, 2024, 2023, and 2022.)
  • Flipsi Puzzles showed off their double-sided jigsaw puzzles. Each promised an intriguing surprise when flipped to the secret secondary side after the puzzle was completed.
  • CGE’s Codenames has been a popular game in the escape room community, and they announced three expansions packs for Codenames that will release in Q2 2026.
  • Fun Squared Games showed off Code Lock, a head-to-head logic puzzle about following instructions to sort your nine numbered tiles faster than your opponents.

Toy Fair 2027

Toy Fair will return to the Javits Center from February 20-23, 2027. After nearly heading to New Orleans for a few years instead of staying in New York City, I’m glad to see that it looks like NYC will continue to host Toy Fair in the coming years. I’m already looking forward to 2027.

Hopefully we can get our hands on some of these upcoming games soon! Keep reading here for reviews once we do. I expect some of them will end up in our next Holiday Gift Guide in November.

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